Self-tapes include a stills-style hold and a short movement. We do not cast from a single smiling headshot.
Wardrobe tests on camera, in the key we intend to use. Fabric that photographs well in a phone snap can fail under HMI.
Agencies get selects with notes on motion, not only beauty. The person who ‘looks like the deck’ still has to walk.
Background talent is scheduled, not hoped for. A documentary-looking office still needs people who can ignore the camera.
Releases are signed before wrap, including stills usage. A film release that forgets print is a lawyer’s letter in month four.
Accoutn produces commercial photography and motion for brands and agencies from Kaunas. The still and the film share a recce so the campaign does not split in public. The rooms on Laisvės alėja hold tabletop, a compact cyclorama, and a colour desk. Location days stay on the lime and brick we recce first.